How did Christopher Bailey, chief creative officer of Burberry, celebrate the launch of the heritage brand’s new beauty range in Los Angeles? Did he throw a glamorous poolside party at hip Hollywood hangout Chateau Marmont? Or perhaps hold a swanky beach soirĂ©e in Santa Monica? louis vuitton bagWell, no on both counts, as Bailey flew the Union Jack through and through by holding a very British afternoon tea party yesterday (July 14). louis vuitton bag
Held in a British-inspired, private garden in Beverly Hills, over 70 guests, including actresses Kate Bosworth and Lake Bell, and Wimbledon women’s champ Serena Williams, all dressed in Burberry, supped tea and cooed over its new beauty collection.
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Everyone’s going back to nature“Burberry Beauty” includes foundations, blushers, lipsticks and eyeshadows, and its very British palette is inspired by the house’s iconic trench coat. In keeping with its quintessentially English vibe, the ad campaign features British models Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter.
“We’ve chosen three British beauties we’ve worked with before and who are part of the Burberry family,” Bailey said. “Rosie has this effortless sexiness to her; Nina has an edge and attitude; and Lily is a classic British beauty. When you put them all together, you have a pure Burberry expression.” Our thoughts? Whatever, we just want to look half as good as they do in Burberry Beauty.
Burberry Beauty, now at Harrods; harrods.com, burberry.com
From Womens Brands Blog, post Christopher Bailey hosts Burberry tea party in Hollywood to celebrate new beauty range
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